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608: 5 Skills of Innovators and Entrepreneurs | Bob Moesta
On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta , an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group , Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs , and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life .
Listed on the public episode inventory.