About George Leith

President, International Partnerships at AdCellerant

George Leith believes that growth comes from evolution.

For more than 30 years, George has built, scaled, and transformed businesses across media, technology, and digital marketing. His career spans traditional radio, global SaaS platforms, and modern advertising technology—but the thread that connects every chapter is his commitment to helping people and businesses adapt, grow, and stay relevant in a constantly changing world.

Today, George serves as President, International Partnerships at AdCellerant, where he leads global expansion and strategic partnerships for one of North America’s fastest-growing digital advertising platforms.

George is also co-founder and chairman of EvolveX360, an AI-powered digital marketing agency built to close the gap between enterprise-grade digital tools and the 33 million small businesses that can’t access them. Learn more at evolvex360.com.

George Leith speaking on stage about The Rise of the Cloud Broker

George Leith's Story

George’s career began in local media, working in radio broadcasting, sales, and publishing in Western Canada. Those early years shaped his belief that local businesses and community media matter—and that trust is built through connection, not noise.

Between radio and Vendasta he was CEO of Phoenix Entertainment Group and CEO or senior vice-president at seven hospitality businesses in Lethbridge, Phoenix, Arizona, and Saskatoon. That is his account of 1996–2012 until a clipping is on file.

As digital technology reshaped the industry, George made a pivotal move into SaaS, joining Vendasta, where he spent a decade helping scale the company from a small startup into a global platform serving over 30,000 customers worldwide. Vendasta’s disclosed revenue grew from roughly C$6.5 million in 2014 to C$42.6 million in 2020 — the last figure the company published — and Vendasta announced a run rate north of $100 million within a year of his departure.

It was there that George discovered his true calling: building systems, developing people, and teaching others how to grow.

George Leith presenting at a conference keynote

To extend that impact, he became the host of the award-winning Conquer Local Podcast, hosting 269 episodes, listened to in over 50 countries, including the 2021 Finny’s Killer Content Award winner. The show became a trusted resource for entrepreneurs, agencies, and leaders navigating digital transformation.

His last day at Vendasta overlapped his first day at Harvard Media in 2023, where he joined as Executive Vice President and Managing Partner (later Managing Partner and CRO) and led digital transformation at Harvard Media, George felt the pull back to technology—where scale, innovation, and partnerships could create the greatest impact. That led him to AdCellerant, where he now focuses on helping businesses worldwide access modern, data-driven advertising solutions.

Education and credentials he has confirmed: Rosetown Composite High School; Radio Advertising Bureau accreditation; Pavilion CMO, AI-in-GTM, CRP, and partnerships programmes; and guest lectures in the Edwards School of Business MBA class. He served as president of the Saskatchewan Association of Broadcasters (per Broadcast Dialogue; the SAB site is stale) and on the CAB council.

His Why

George’s “why” is simple: standing still is the fastest way to fall behind.

He has seen firsthand how quickly industries change—and how devastating it can be when people and organizations fail to adapt. His mission is to help others avoid that fate by embracing continuous learning, smarter systems, and intentional evolution.

George cares deeply about:

  • Helping businesses grow without losing their identity

  • Empowering professionals to reinvent themselves at any stage of life

  • Making advanced digital tools accessible to small and mid-sized businesses

  • Building partnerships that create long-term value, not short-term wins

George Leith on stage delivering a keynote
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