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523: Lead Generation through Podcasting | Collin Mitchell
You need to approach lead generation through podcasting as you would anything in life: ignore the myths surrounding quick gratification, stumbling across millions of listeners, and easy monetization. It takes time, and you need to invest in these channels and have patience. We are bringing the expert— Collin Mitchell, Chief Revenue Officer at Salescast. Collin shares a few key insights; Be mindful about your ads; if you focus too much on monetization, installing programmatic ads that don't appeal to your audience, you may lose your audience. Being strategic about your ads will allow you to maintain the integrity of your show and build a brand while earning an income to grow.
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