Home · Podcast inventory · 513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group ’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal , The New York Times , Ad Age , Forbes , and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique advantages they each have and work together to fill in gaps. Just as emerging platforms like TikTok are skyrocketing brands- radio, print, and television still have their place.
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