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502: The ABCDE Of Marketing Re-Invented, Part 2 | Rishad Tobaccowala
Back for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the " ABCDE of Marketing Re-invented " (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advises. He believes that this is the future of marketing, below are descriptions for his framework as discussed in another can't-miss episode: a. Audience : Who we are marketing to, how we find them and their mindset has shifted greatly over the past decade. b.
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