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416: Empathy in Sales, with Jerry Acuff

Conquer Local · Episode 416 · 2021-04-28 · 1960

For sales professionals, empathy in sales is essential because, without a relationship, there's no trust. Don't reserve it exclusively for deals you're trying to close immediately. We have Jerry Acuff , CEO & Founder at DeltaPoint , as our guest this week on the Conquer Local Podcast . Jerry was a reluctant salesperson. When he realized his dream of becoming a college football coach wouldn't come true, he stumbled into sales. He says so himself that he would never hire himself. Every step of the way, Jerry has remained humble to his success.

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