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410: Top, Middle, & Bottom of Funnel | Master Sales Series
The sales funnel: everything you need to know about top, middle, and bottom of funnel. Master Sales Series is back with another episode. This time we are exploring the various segments of the customer journey. We examine the top of funnel, middle of funnel, and bottom of funnel. The customer controls the journey as to where they are in the funnel. A staggering 83% of the customer's journey in 2020-2021 is now spent doing independent research, and 17% of the time is spent talking to a salesperson. If we are looking at the lens from a content marketing perspective – The top of funnel is all about learning and exploratory; examples of this would be blogs, podcasts, videos, and infographics.
Listed on the public episode inventory.