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363: Building a Content Marketing Team, with Dan McLean
There is no possible way to scale, manage, and optimize every channel to ensure a company’s story is being told without a dedicated content marketing team. What does a content marketing team look like? Dan McLean, Director of Content Marketing at Vendasta , knows a thing or two when building one. Dan has not only developed a content marketing team in one organization but four organizations. He often sees stories getting lost when creating content because there has been a focus on content specifically based on SEO value. Dan makes a shift in the organizations he has worked with to tell the story that solves the problem.
Listed on the public episode inventory.