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339: Leveraging Branded Content, with Jared Merves
There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or marketing initiative that uses content to engage a user, and that is paid for by a client. Jared Merves , Founder of Wundervue , explains how to succeed through storytelling. He believes that branded content is the silver bullet that provides publisher partners a path to revenue and profit growth and the sustainment of quality local journalism. Jared explains how branded content is a full customer journey program that lives in the top-to-middle of the marketing funnel to measure awareness and engagement.
Listed on the public episode inventory.