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311: Discipline Leads Results, with Steve Whittington
Discipline leads results with eight key metrics to drive revenue. Steve Whittington, Executive Vice President of the Flaman Group, is back for a second time! After getting plucked off the face of a mountain by a helicopter Steve gave up mountain climbing and decided to channel is passion into his work. We get the inside scoop on Whittington's new book, Thriving in the Customer Age. The book lays out the framework with eight key metrics that can be applied and used to measure the customer experience initiative results, tied directly to the bottom line. Whittington has over 25 years experience in the (B2C) business to consumer, (B2B) business to business and (B2A) business to any space.
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