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308: Don't Miss the Opportunity in Political Advertising, with Steve Passwaiter
Conquerors you asked for it, we delivered. We are digging deep into the opportunity of political advertising. Steve Passwaiter, VP/GM for Kantar/CMAG, is on the podcast to discuss the ins and outs of political advertising. Steve and George look at the chance salespeople have to be a part of the action that doesn't come around too often. They are estimating $6 billion will be spent next year between broadcast television, cable network, digital, and radio. A nice cash injection that a lot of media companies and salespeople who live on commission are really looking forward to.
Listed on the public episode inventory.