Home · Podcast inventory · 304: The Holy Grail – Monthly Recurring Revenue, with Sam Jacobs
304: The Holy Grail – Monthly Recurring Revenue, with Sam Jacobs
Monthly recurring revenue is the holy grail of every business. Sam Jacobs, the Founder of Revenue Collective, joins George this week to compare notes on monthly recurring revenue and the effectiveness. Sam explains how not only does a product need to have market fit but that the product has to be ready and deliver value beyond a testing environment. He goes on to decode the notion that sales comes first, when in actuality it should start with product, then customer success, moving to marketing and demand generation, and then finally onto sales. Artificial intelligence is coming, what does that mean for our beloved SDR? George and Sam explore the importance of the human connection when it comes to sales.
Listed on the public episode inventory.