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244: No matter the Industry, Sales is Sales, with Lance Tyson
Whether it's the sports industry, marketing industry, or insurance industry sales is sales. We have a special guest—Lance Tyson, CEO of the Tyson Group, joins us! Lance and George discuss how now more than ever buyers are becoming an expert before reaching out to a salesperson. Lance confirms our hypothesis that as salespeople, we need to be the trusted advisor, have and build rapport with our clients, and having credibility. Lance explains what it means to be a gritty salesperson, in a good way. Lance Tyson began his career more than twenty years ago with Dale Carnegie Training, where he built the most successful sales operation in North America.
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