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230: Mission: Radio to Digital, with Jamie Cohen
The hardest working man in digital gives us his take on aligning a businesses mission to a clients mission. The Conquer Local podcast is traveling to Malibu this week – we pick the brain of Jamie Cohen. Jamie serves as the VP of Local Digital for Salem Media Group and is the catalyst to the launch of their digital agency and go-to market model, Salem Surround. He explains how they reintroduce what they have been doing for clients by positioning it in a different way. Jamie tackles the commission shift from radio to digital and the go-to market philosophy by focusing on prospecting and selling.
Listed on the public episode inventory.