Digitopia founder Frank Cowell joined me to walk through his macro conversion funnel, why most businesses skip the referral ask, and the exact language that makes it work.
I sat down as a guest to talk about how marketing agencies can form meaningful client relationships. The answer is simpler than most operators think. Diagnose first. Simplify the chaos. Become the trusted local expert.
Peninsula Strategies founder Robbie Baxter joined me to unpack the membership economy, the forever transaction, and what agencies can learn from Netflix and the NBA about monthly recurring revenue.
Brandon Barton of the Revenue Collective’s Is This a Good Time podcast asked me how I went from a Saskatchewan farm to leading global customer teams. Here is the longer version.
The first call of every sale is where deals are quietly won or lost. Here is the discovery playbook I teach every rep, from rapport to inbound versus outbound, to what to do when you do not have the answer.
Colleen Francis of Engage Selling and author of Nonstop Sales Boom joined me to explain why boom and bust is a systems problem, and how disciplined teams run all four stages of the customer relationship at the same time.
Local Media Association CIO Jed Williams broke down CNA 2.0, the 89 call problem, and why proof of performance separates modern sellers from legacy reps.