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335: Ecommerce, Now or Never, with Greg Sterling
Consumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online. Greg Sterling , VP of Market Insights at Uberall , joins the conversation to give us the data on local business pivoting to e-commerce. Many local businesses have been able to embrace the digital shift, most fall into three groups: Successful in shifting to online, meeting expectations to stay open, and those who are struggling and may disappear. The successful cohort are businesses who have diversification online, a robust online component, and tighter integration between online and offline.
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