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341: Forcing Function for Digital Transformation, with Marty Fisher
If you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt. Marty Fisher, President of Sherpa Marketing , is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business. He has a passion for local businesses, and when he saw the effects the pandemic would on the economy he knew Sherpa Marketing needed to step in.
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