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361: The Macro Conversion Funnel, with Frank Cowell
A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed. The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowel l, CEO at Digitopia Agency and author of Building Your Digital Utopia . He found his passion for technology in the 90s, creating a webspace on AOL and built an information superhighway. His passion is sales and marketing, so he knows when to get technical in a conversation with a potential customer.
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