The sales team's success isn't limited to just that department – other areas of the company can definitely contribute to sales success. 

One example is the HR department. 

Dynamic Business said, "Cross-functional teams work together to provide sales the support they need to have consistently positive, mutually valuable interactions with customers. Forward-thinking HR teams need to be part of that cross-functional structure. It has plenty to offer around talent strategy and management, org structure, behavioural assessment and coaching."

So, how can your HR team help? They can collaborate on talent strategy, use their expertise to help with training, and even bring in other professionals to help with skill development. 

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