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When marketing your small business in Canada, you cannot overlook the importance of including social media in your efforts. Not only do you need to be where your customers are – and one of those places is on social media – but social media also contributes to your overall SEO rank. If you are established on social media platforms already, ensure that the profiles are properly set up. If not, establish your accounts. At a minimum, most brands should be on Twitter, Facebook, Instagram, and LinkedIn (company page). Many brands, especially those with products that can be highlighted with imagery,
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